Simple

Restage a “Clean Beauty” market leader for international growth

We were retained by Unilever to initially evolve Simple's brand image in preparation for its global international expansion as « The sensitive skin expert - N° 1 Skin care Brand in UK ». This has now led to reset Simple as an even more purposeful “Clean Beauty” brand with new and cleaner claims, values of dynamism, positivity, simplicity & kindness.

For each design phase, we defined new range architectures and streamlined the portfolio, enabling further expansion and penetration in the skincare, deodorant and cleansing categories.

Each new range architecture design and improved pack navigation allows clear understanding within and across all platforms and regions.

The new design brings stronger standout on-shelf thanks to increased branding, further attention to Simple’s “Clean Beauty” credentials, modernity and increased relevance to Gen Z consumers.
The key brand messages focus on key values of kindness, more natural, clean and modern.

lovelivelink accompanies Simple as the brand expands internationally, across platforms and categories.