A true reflection of its time
Each brand bears the marks of its era, Fructis stays true to that statement; colours, shapes, materials and words reflect the mainstream’s focus on technology. All areas of activity have honed in to the tech wave : music, fashion, automobile, technology.
In partnership with L'Oréal group, our objective was to create a new brand identity in tune with its time but different from what was already out there.
Fructis, is a saturated apple green colour that wants to be seen.
(Attractiveness and instant recognition)
Fructis blends active fruit concentrate that combines strength and pleasure.
Fructis is a line of hair strengthening shampoo, a strong fortifier.
The launch of Fructis gave Garnier a fresh boost and enabled the brand to reach out to the 18-30 consumers.
Fructis is the brand that allows Laboratoires Garnier to garner the "Technology-friendly" concept, therefore and contributing to its development and expansion to other brands in the L’Oréal Group.