Inoa
A brand sometimes brings more than expected…
When launching the INOA brand, L’Oréal Paris – Professionnal products, objective was twofold :
Create a buzz around the launch of an exciting new formulation in the world of hair colour
Use the L’Oréal brand’s centenary to jump start the launch of INOA and strengthen L’Oréal’s relationship, based on expertise and innovation, with hair salons.
To answer these needs, we created a symbolic visual identity, completely different from the existing hair colour market codes. The logo expresses safety and efficacy, this is heightened by the use of black and green.
Design Process
Logo, font: Voluntarily minimalist, the comma is used to create an emotional and protective link.
Green with black helps conveys technology and the softer free from, more natural approach to hair colour. The black highlights l’Oréal’s long standing premium expertise in the hair colour business.
The overall architecture based on an equation helps to communicate again the products expertise.
