Wilkinson

  • 2D
  • 3D
  • Animation
  • Brand identity
  • Design for industry
  • Innovation
  • Production

A razor sharp design

We have been longstanding partners with Edgewell Personal Care on different global brand design projects, more lately Wilkinson Sword. We were retained by Edgewell Personal Care to create a Wilkinson Sword Brand identity :

- Bring consistency to the Masterbrand treatment
- Streamline the portfolio architecture between Premium and Sub-brands (without losing brand recognition)
- Use style icons to simplify multiple language requirements in the EU
- Showcase sustainable « clean shaving » approach

Our approach was:
- Masterbrand logo = less is more
- The razor is the star product on packs
- Colour coding the sub-brands
- Creating a unique icon code
- Differentiating in style entry-level vs premium products